Training Seminars & Keynotes
The Ten Commandments of Patient and Family Satisfaction: Providing Legendary Care!
Competition in hospice and palliative care is already fierce, and it will become more aggressive still. Providing care that feels deeply personal and has uncommon finishing touches is what will distinguish top-notch hospice providers from the rest of the pack! What does it take to achieve total patient satisfaction? How can you also ensure the satisfaction of a patient's family or significant others? What other critical hospice functions does patient and family satisfaction affect? What should you measure, and how? Those are just some of the questions that hospice and palliative care organizations must answer in order to meet and exceed the expectations of the people they serve! Marketing Hospice has a program specifically tailored to hospice and palliative care that provides answers and insights that can help you improve patient and family satisfaction in a way that's concise and relevant, available in a keynote presentation or training seminar format!
The Business of Caring: Helping Hospice and Palliative Care Organizations Thrive!
Hospice Executive Directors have as their first priority those entrusted in their care: The very thought of becoming business savvy or applying principles of marketing to the way they run their organization sometimes seems obscene to people who see their work as a calling. Business, after all, taints empathy and it takes selflessness out of service, right? Not at all: If the Cancer Society isn't good at marketing, it doesn't become more noble; it simply becomes poorer and has fewer resources to invest in cancer research and patient services! In the end those who suffer most are the people this organization most eagerly tries to serve! The same goes for every hospice and palliative care organization! Especially since your hospice provides an invaluable service to your community, it's imperative that you have the knowledge to run it efficiently and effectively in spite of often shrinking budgets, insufficient staff and scarce resources: How can you raise awareness about your organization among those you need to serve? How can you compete for resources more effectively, and how can you recruit and retain great staff? How can you apply the kind of business principles that will help you thrive--not just get by--while at the same time remaining an organization with a heart? This program is designed to answer these important questions and more; it provides the tools that hospice and palliative care organizations must have in order to reach and serve more people better!
Marketing Matters: Success Strategies for Hospice!
The author of the Strategic Marketing Toolkit: Success Strategies for Hospice presents some of the most extraordinary hospice marketing success stories, and unique ideas that can make your hospice and palliative care organization stand out even in the most competitive areas! Learn how you can use strategic marketing to increase your referrals, your LOS, the quality of care you provide, and your ability to attract top-notch talent! Find out how creative marketing techniques can make it possible for you to become more visible in your community, increase the effectiveness of your education programs, volunteer outreach, and fundraising efforts! This session, available as a keynote presentation or seminar, will give you vivid, real-world examples of methods you can implement right away to make your hospice better and stronger than ever before!
Formidable Referral Networks: Selling your Hospice to Referral Sources
If the quest for referrals sometimes feels like a war, that's because it is just that: Your hospice is fighting for awareness, attention, and becoming the provider of choice, and referral sources have little knowledge and even less time to pay attention. Some are entirely overlooked, presenting a unique opportunity, and some are overwhelmed with referral requests, making it extremely important for you to be both efficient and effective in approaching them. Exceptional salespeople are successful precisely because they know their audience and its needs, and possess the skills to make a strong case and close the deal: Many of those same techniques can be used to build stronger, larger referral networks for your hospice and palliative care organization! Instead of frowning on the concept of staff sales training, it's time to use it as a bridge to getting more patients referred to the compassionate care they so desperately need! How to identify the right referral sources, how to command their attention, how to educate and persuade them about the value of the services you offer to patients, and how to build relationships with patient referral sources are all covered in this important training seminar!
Hospice Fundraising 101: Changing the Face of Your Fundraising Efforts!
If you see the direct mail that fills your mailbox as junk mail, so do some of the people you're trying to reach! If you're determined not to give in to whoever is at the other end of a phone line pleading for a contribution, you're hardly alone! A combined direct mail/telemarketing campaign is still an effective tool for many organizations that rely on fundraising as long as it's done right! At the same time, it's time to replace the boring annual fundraiser with a media-worthy community event that will raise more than spare change! Fundraising doesn't just have to raise money, but also attract volunteers, create champions, and educate the public and referral sources! Between 70 and 80% of Americans give to at least one charity per year, but especially as more organizations compete for donations it's essential that you try to differentiate the way you approach prospective donors! Let Marketing Hospice help you get a head start!
Forget Employee Retention: Beyond Merely Preserving Your Most Valuable Resource!
You've obviously heard it many times; "People Are Our Most Valuable Resource." Often times, though, hospice organizations focus on patients and neglect investing in their people a mistake that ultimately hurts patients and their families. The effect is ultimately devastating; it affects not only short-term performance, but also service, creativity, and results in tremendous increases in staff recruitment and training costs. But this shouldn't be an issue of mere employee retention--it should a quest for genuine employee loyalty, and building the same kinds of strong, long-term relationships with employees that hospices strive to create with their most valuable referral sources! Why has "job hunting" become almost a sport, and people change employers at an alarming rate? How can investments in training be justified given high employee turnover? Which employees should a hospice try to keep at all cost? What are the factors that can keep your best people loyal to your hospice in the long run? This seminar will look at the sources of employee turnover, how different organizations have dealt with the issue, and what you can do to not just retain its employees and attract more top-notch talent, but truly make those employees loyal in every sense of the word!
Living Alone: Hospice Implications from the Explosive Growth of Singles in America!
In the United States, the number of households consisting of a single adult has surpassed the number of households consisting of couples of children: That means many hospices have an often anachronistic view of who their patients will be and what needs they'll have in a few short years! How are different age and gender groups represented in the increasing number of single adults living alone? What are the implications for hospice and palliative organizations care that strive to understand the patients they serve and cater to their unique needs? Marketing Hospice will guide you through some of the unique challenges your hospice will face in the near future due to the dramatic demographic changes that are already starting to transform your patients' needs and expectations!
It's All About Branding: How to Revamp and Add Value to your Hospice Brand!
Brand equity is not abstract; brands have value, and it's a very real value you can put a dollar amount on! Just how important is your brand? Consider it the public face of your organization's strategy: Yes, it's that important! But how would you go about building a great brand? Why and when should you consider revamping your existing brand? How can a brand be managed and communicated not only to your patients, but a multitude of other important constituents? What is the link between branding and patient satisfaction? Training everyone in your organization to understand what your brand stands for, live the brand in a way that's consistent, and contribute to its value individually and as a team is something you can't afford not to do! Branding is not just about your logo and business cards; it's about a system of elements that complement each other to help (or, if mismanaged, hurt) your organization's reputation and effectiveness! This seminar will not only make you better at branding, but also make your hospice more competitive in the long run!
Customer Service Excellence in Hospice Care: Reinventing World-Class Service!
At a time when most hospices are frantically searching for a competitive advantage, the solution may lie closer to home than they ever knew! Customer service can be an iron-clad basis of competitive advantage; legendary customer service is at the heart of countless success stories in the most rigorously competitive industries! The way you treat the people you serve (and the way your employees treat them) can make or break your hospice organization. Everyone in a hospice organization is a customer service provider and remember, happy customers tell their friends, but unhappy customers tell everybody! How do you instill customer service values in everyone on your staff? How can you be sure that the quality of service you provide exceeds the expectations of the people entrusted in your care? How can you be sure that emphasizing customer service will actually pay off for your hospice? How can you actually create a customer service culture throughout your hospice and palliative care organization? Marketing Hospice will make sure to cover this topic in the context that's most relevant for you!